Joseph Gavan

here is what a new patient finds before the exam room.

The Feature in Issue 01 argues that patients decide what kind of place a health center is before they meet a clinician. In 30 minutes, Cynthia Resendiz will show you the first stops of that route.

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Before we talk, we walk three stops.

We check what a new patient sees, the way they would see it. No access to your systems, no forms for your team. You get the notes, with screenshots, within a day of the call.

01

THE SEARCH RESULT

We search for Riverbend the way a new patient would: your listing, hours, photos and reviews.

"Is this place open, current and real?"

02

THE WEBSITE

We open it on a phone and time how long it takes to find hours, services and how to book.

"Did they expect someone like me?"

04

THE PHONE CALL

We call your main line once, during business hours, and note what a new patient hears.

"Am I an interruption?"

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Joseph Gavan

We hold 20 briefings each quarter so every one gets real preparation.

Cynthia Resendiz

Co-founder of Wickersham

Cynthia brings years of experience in community health, working both within organizations and alongside them as an external partner. Her perspective combines firsthand understanding of day-to-day challenges with a broader view of how organizations can strengthen their reach, relationships, and impact.

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