CASE STUDY
STRIDE COMMUNITY HEALTH CENTER
How Wickersham built a complete communications infrastructure for one of Colorado's largest FQHCs — and helped care reach people with clarity.
THE CHALLENGE
A mission-driven organization without the communications infrastructure to match
STRIDE Community Health Center has served Colorado for over 35 years — providing whole-person, culturally responsive care to thousands of patients across multiple locations. But their communications systems hadn't kept pace with the depth of that mission.
Their digital presence was fragmented. Social media accounts had lost administrative access for two years. Website navigation buried the information patients needed most. Brand materials were inconsistent across locations and languages. Staff worked without governance systems or documented standards.
The challenge wasn't awareness. STRIDE was known and trusted in the communities it served. The challenge was clarity — building the infrastructure that would allow that trust to hold across every patient touchpoint, at scale, under real-world conditions.
THE APPROACH
Marketing as access infrastructure, not promotion
Wickersham entered the engagement with a foundational belief: in community health, marketing is not about visibility. It is about navigation. Every system we built was designed to reduce friction, not add noise.
We worked across six integrated workstreams — each designed to stand on its own and reinforce the others. The result was not a campaign. It was a durable communications architecture built to serve patients before they walked through the door.
01
DIGITAL PRESENCE & SOCIAL
Restored two years of lost Facebook access. Built a comprehensive social media SOP, cross-platform analytics system, and a full content library with branded assets — giving STRIDE a unified, governed digital voice for the first time.
02
WEBSITE REBUILD
Complete end-to-end development of STRIDE's new website — architecture, copy, UX design, mobile optimization, SEO foundation, and location pages built as digital front desks. Designed so patients could orient within 60 seconds.
03
GOOGLE BUSINESS PROFILES
Full audit and optimization of every STRIDE location's Google listing. Built a centralized performance dashboard, review strategy, response framework, and staff operations manual to sustain accuracy long-term.
04
PATIENT COMMUNICATION
Produced 10 bilingual issues of STRIDE's patient newsletter in English and Spanish. Supported Salesforce integration for segmentation and delivery. Developed a patient survey framework for ongoing feedback collection.
05
BRAND IDENTITY & COLLATERAL
Refined STRIDE's logo and master file suite. Developed internal brand identity guides. Produced 100+ brand-aligned materials across print and digital — in up to nine languages — from clinic flyers to wayfinding signs to donor campaign assets.
06
PHILANTHROPY & BLOG NETWORK
Built "STRIDE Together," a unified philanthropic campaign concept for Giving Tuesday and Colorado Gives Day. Developed a strategic blog network — launching in 2026 — designed to position STRIDE as the trusted health education voice in Colorado.
We partnered to communicate more clearly, kindly, and make access easier.
THE RESULTS
A system patients trust, a team that can sustain it
STRIDE entered 2026 with the communications foundation it needed to grow with confidence. Not just more assets — but governed systems, documented standards, and a brand presence that functions reliably under real-world conditions.
1,548%
Website traffic growth (Q1 2026 vs. prior period)
93rd
93rd percentile among U.S. healthcare websites
16,240
Unique visitors in Q1 2026 — first full quarter live
100+
Brand assets produced
85,053
Newsletter subscribers reached in Q1 2026
20.1%
Spanish-language newsletter open rate — above industry benchmark
44,000%
Growth in email-driven website traffic
9
Languages. One unified brand voice.
10
Bilingual newsletter issues produced
Marketing in an FQHC is not about being seen. It is about being understood.
WHAT WE BUILT
Systems built to last beyond the engagement
FULL WEBSITE REBUILD
Architecture · Copy · UX · SEO · Mobile
SOCIAL MEDIA SOP + CONTENT LIBRARY
Governance · Analytics · Posting Workflows
GOOGLE BUSINESS PROFILE SYSTEM
All Locations · Review Strategy · Ops Manual
BILINGUAL NEWSLETTER PROGRAM
10 Issues · English + Spanish · Salesforce
BRAND IDENTITY SYSTEM
Logo · Guidelines · Master Files · 100+ Assets
STRIDE TOGETHER IDENTITY & CAMPAIGN
Giving Tuesday · Colorado Gives Day · Toolkits
BLOG NETWORK
Strategic Framework · Editorial Voice · SEO
MULTILINGUAL PATIENT MATERIALS
9 Languages · Immunization Flyers + More
PERFORMANCE DASHBOARDS
Social · Google · Cross-Platform Analytics
FQHCs are among the most underserved organizations in healthcare marketing. They operate with minimal internal marketing staff, serve diverse, multilingual communities, and face expectations that commercial healthcare frameworks simply weren't designed for.
The STRIDE engagement is Wickersham's proof of concept — and its north star. Every system built here reflects a core belief: when communications infrastructure holds, care reaches people intact. That principle guides everything we do in community health.